Labeling yesteryear

Dealer stickers redux: While Jim O’Clair and Dan Strohl spotted a bunch of them recently, they seemed to have missed a couple. Here are some oldies that I grabbed at our packed-to-the-gunwales Hemmings Cruise in on June 25th. Check them out.

badge 3

I’m assuming this refers to monied Greenwich, Connecticut, because this was on a 1969 Buick Riviera that’s as authentically old as the dealer emblem.

badge 4

Look closely, because this is from the early days of Mylar and was tough to shoot in the available light. Shakespearian in its simplicity, this sticker for Bard Chevrolet in Newburgh, New York, was on the back bumper of a very real 1964 Chevy II sedan.



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